NFIB State Director Nicole Riley talks with Les Sinclair about the importance of Small Business Saturday, this weekend’s event that focuses on small, independent businesses.
NFIB has been exclusively dedicated to small and independent businesses and remains so today. Small Business Saturday was created in 2010 by American Express as a way to help small businesses get more customers, and the celebration has since become an annual shopping tradition on the Saturday following Thanksgiving. A survey released Nov. 13 by American Express and NFIB found that about 67 cents of every dollar spent at a small business remain in the community.  The survey found that nine in ten (91%) consumers believe it is more important than ever to support small businesses this holiday season, and 83% plan to do at least some portion of their holiday shopping at a small, independently owned retailer or restaurant — either in person or online.
LINK: https://about.americanexpress.com/press-release/another-reason-to-shop-small-on-small-business-saturday