Starting next year, young girls can join Cub Scout units, known as dens. Local scouting organizations can choose to have dens for girls and dens for boys. “Cub Scout dens will be single-gender – all boys or all girls,” the organization said in a statement.

A separate program for older girls will be available in 2019, the Boy Scouts said, enabling them to earn the rank of Eagle Scout.

The Boy Scouts said the moves reflect the changing nature of American life, adding to the appeal of a scouting program that can serve the entire family.

This is a bold move. What does it mean for this iconic century-old brand?

Why the Scouts’ Move Might Unite Boys and Girls, But Divide America…

If girls are allow in the Boy Scouts, should boys be allowed in the Girl Scouts?

Girl Scouts of Western Ohio: No boys allowed in all-girl environment

Lindsey Harrison runs a marketing agency that specializes in brand strategy. We turn to her to learn about this story and get her insights.